In the past year, Hyundai Motor Corp. seems to have ridden the recent wave of success, as their overall vehicle brand value and respect amongst consumers has skyrocketed to the level of the likes of other car companies, such as Honda. Nowadays, buyers looking for a new car are impressed with the innovation, style, and performance of Hyundai - forcing other manufacturers to view the car company as a serious threat on the market. However, some are still unaware of the high consumer satisfaction ratings that have followed the introduction of the latest models of Hyundai vehicles. A few examples are listed below:
Constant Investment in the Future
From the beginning, Hyundai has had a large budget for innovation and improvement in their products. They find out what customers and non-customers find most dissatisfying about their cars and make planning decisions to attempt to fix their designs so that all of those people will be potential customers in the future.
2006 Hyundai & Honda: The First Real Quality Challenge
In 2006, Hyundai first showed itself to be more than a cheap car rip-off of the Honda brand. The release of the 2006 Hyundai Tiburon to compete with the 2006 Honda Civic sent shocks through the imported automobile industry. The 2006 Hyundai Tiburon cost about $4,000 less than the 2006 Honda Civic, even though the Hyundai Tiburon came standard with more features than the Honda Civic. Additionally, the Hyundai Tiburon had tinted glass, heated exterior mirrors, and performed at 2 MPG better than the Civic.
2007 Hyundai & Honda: Small Car Showdown
In 2007, Hyundai made waves by filling its Elantra full of features at less money than the Civic with only the most basic features. Such features as radio controls in the steering wheel, built-in Bluetooth connectivity, and XM satellite radio options were built into the Elantra. Even more impressive was the way Hyundai & Honda differed in warranty. Hyundai showed so much confidence in its Elantras to provide a five-year, 60,000 mile warranty, while the Civic only had a basic three-year, 36,000 mile warranty. Many also reported increased satisfaction with the new seating comfort and space for back-seat passengers.
4) 2006 Hyundai Tiburon GS vs 2006 Honda Civic Si 6-Spd MT
One of the first glaring differences between the 2006 Hyundai Tiburon and the 2006 Honda Civic is the price tag, where the Tiburon costs about $4,000 less at $16,095. Both vehicles offer access to a standard CD player, yet consumers have the option to also enjoy a cassette player in the Hyundai. While halogen headlights come standard on both cars, the Hyundai provides standard fog lights while Honda only offers this as an extra option. Other features of the Hyundai Tiburon that have impressed buyers include heated exterior mirrors, tinted glass, and 24 MPG (compared to 22 MPG with the Honda).
Overall, Hyundai has made great strides in regards to their overall features, interior, and beyond - making it a viable competitor in the car industry. This has caused automobile leaders (like Honda) to break a sweat.
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